Ostad Redesign: +22.03% Visitor & +54.15% Signup growth 🚀

⚖️ Final Result:

After the redesign we saw a huge increase in +22.03% Visitor & +54.15% Signup growth. Our test showed that users were more comfortable finding our courses. Adding the search option really became the gamechanger.

Final UI✨

Now vs Then

🤔 Why was the Redesign necessary?

We thought our site was great, but our users said otherwise. ⤵️

➡️ : Our Whatsapp handle:

We frequently saw this type of message.

➡️ Ostad community posts:

➡️ Talking to users:

messenger screenshot

➡️ Support Ticket:

Ticket

➡️ We launched survey:

💡Possible solution list:

Based on my investigation, I found some pretty good ideas which can be the potential solutions.

➡️ Stakeholder Meeting:

➡️ Specific Solution list:

Preparing user flow & Sketches

Information Architecture & lo-fi sketch:

✨ Final outcome:

Thanks

That's it! Thanks for watching!

If you want to know more then contact me.

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