Final Result:
Webinar booking grew +36% & +9% live class joining. We’ve got enormous response, as a result we had to add blockers to only get quality leads.
⁉️What problem did we face?
The previous redesign also bought more leads but people weren’t joining the live class. One of the core expectations of this redesign was to bringing more people to live webinar along with growing the booking count.
How I searched for a solution:
I tried to investigate this problem from various angles, include: Talking to CX team, Support ticket, Talking to sales team, stakeholder meeting, random brainstorming, checking Ostad community posts, random user posts in Facebook, LinkedIn, Ostad’s messenger and Whatsapp mediums etc.
➡️ Talking to CX team:
Our CX team handles live webinar and notifies registered users before the class starts, So I talked with them to know their insights and if they have any clue. We got some pretty good suggestions from them.
➡️ Ostad community posts:
Talking to users:
Conducting User Interviews:
💡Possible solution list:
Based on my investigation, I found some pretty good ideas which can be the potential solution.
🫰 How did I validate the problem?
We talked to multiple users virtually, and invited some people to our office to test our ideas. We also conducted test with prototypes.
That's it! Thanks for watching!
If you want to know more then contact me.
